Our ClientsEmployment at Catalyst online
Catalyst has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are located in Newton, Massachusetts, minutes off of the Massachusetts Turnpike. Employees receive outstanding benefits and have the opportunity to work with industry experts who enjoy what they do not to mention getting to work on nationally recognized brands!
We are always looking for individuals who will bring fresh ideas, independent thinking, and initiative. If you are interested, please email your resume and a cover letter to human.resources@catalystsearchmarketing.com. Catalyst is growing rapidly. If you didn't see a position that matches your interest below, we would still be interested in hearing from you. The perfect position for you at Catalyst may be available soon!
Current openings at Catalyst:
- Account Director
- Search Manager
- Search Specialist, Paid
- Search Project Manager
- Search Strategist, Organic
- Search Specialist, Organic
Account Director
We are currently seeking a hardworking professional to manage and successfully implement search engine marketing campaigns for our client base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for our client that drives business results.
Duties Include
- Understand the client's product, markets, the competitors, and their marketing objectives and goals.
- Identify and develop the most effective and cost-efficient search engine strategy to achieve the client's objectives and goals.
- Insure the strategy is integrated with the client's holistic marketing strategy.
- Coordinate and optimize paid and organic search marketing strategies.
- Work with analytics team to evaluate the success of the search marketing strategy, and recommend enhancements.
- Serve as the primary point of contact for the client, and develop a strong client relationship.
- Responsible for the renewal of client accounts, and for identifying new sales opportunities within the client's business.
- A minimum of 5-7 years of product marketing experience
- Previous search engine marketing is preferred
- Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint.
- Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Excellent writing and communication skills
- Strong strategic marketing skills
- Excellent interpersonal skills, and client skills, must be eager to work as member of a team
- Must possess the skills needed to renew clients and identify new sales opportunities
- Willingness and ability to travel and work extended hours as needed
Salary commensurate with experience.
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Search Manager
We are currently seeking a hardworking professional to lead the management and implementation of search engine marketing campaigns for our clients. This person is responsible for developing, implementing, and managing effective and cost-efficient online marketing campaigns that exceed the client's objectives and goals.
Duties Include
- Understand the client's product, their markets, their competitors, and their marketing objectives and goals
- Identify and develop the most effective and cost-efficient online marketing programs to exceed the client's objectives and goals
- Write creative and effective advertisement copy within search engine specifications
- Monitor and manage paid search bids to stay within campaign budgets and campaign goals
- Effectively interact with search engine partners to understand their services, capabilities, and operational requirements
- Track and analyze campaigns to maintain optimal results
- Create client reports to keep them updated on the status of their campaigns
- Create and maintain project plans
- Detailed data analysis and industry research
- Assist in promotion and sales of search marketing
- Serve as a presenter of client results, marketplace information, competitive and media updates
- Advising on tracking solutions
- 3-5 years of product marketing experience preferred
- Previous search engine marketing required. A minimum of 12 months campaign management experience and a comprehensive understanding of:
- Setting up a paid search campaign from scratch
- The different types of search engine marketing tactics
- PPC search engine ranking systems
- PPC optimization techniques
- Search engine administration tools (Google, Yahoo & MSN)
- Experience of 3rd party tracking and Bid Management tools such as Doubleclick & Atlas (including their limitations).
- Experience of Analytics suites (Google Analytics, Web trends, Omniture)
- Computer skills including top notch proficiency with Microsoft Office, particularly Excel and PowerPoint.
- Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Excellent writing and communication skills
- Excellent interpersonal skills, and eagerness to work as member of a team
- Willingness and ability to travel and work extended hours as needed
Salary commensurate with experience.
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Search Specialist, Paid
We are currently seeking a hardworking professional to manage and successfully implement search engine marketing campaigns for our clients. This person is responsible for developing, implementing, and managing effective and cost-efficient online marketing campaigns that exceed the client's objectives and goals.
Duties Include
- Understand the client's product, their markets, their competitors, and their marketing objectives and goals
- Identify and develop the most effective and cost-efficient online marketing programs to exceed the client's objectives and goals
- Write creative and effective advertisement copy within search engine specifications
- Conduct site analyses to identify landing pages coinciding with campaign goals and a quality user experience
- Monitor and manage paid search bids to stay within campaign budgets and campaign goals
- Effectively interact with search engine partners to understand their services, capabilities, and operational requirements
- Track and analyze campaigns to maintain optimal results
- Create client reports to keep them updated on the status of their campaigns
- Create and maintain project plans
- Detailed data analysis and industry research
- Assist in promotion and sales of search marketing
- 2-4 years of product marketing experience preferred
- Previous search engine marketing is preferred
- Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint.
- Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Excellent writing and communication skills
- Excellent interpersonal skills, and eagerness to work as member of a team
- Willingness and ability to travel and work extended hours as needed
Salary commensurate with experience.
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Search Project Manager
The Search Project Manager develops and manages search optimization plans to ensure each campaign is meeting client-established milestones and goals. They will work closely with the Director of Project Management, AD's, SEO Strategists and agency partners to create these plans, while developing and managing client relationships and day-to-day operations.
Duties Include
- Client interaction
- Manage day-to-day operational aspects of account and client interactions
- Develop strong, positive relationships with all client team members
- Campaign plan creation
- Create a detailed project plan based on interaction with client and team
- Revise plan when needed to accommodate changes in client/project direction
- Establish and manage project expectations with client, team members and other internal/external stakeholders
- Campaign implementation management
- Work effectively with the SEO and paid teams by managing and tracking their daily tasks, progress and deadlines
- Create specified PM-related project deliverables
- Participate in QA of non-PM related project deliverables
- Ensure hours and budgets are tracked and managed accordingly
- Campaign communications
- Effectively communicate and report on project milestones to the Director of Project Management, Account Directors and internal project teams
- Report monthly status and/or campaign performance to client
- Present quarterly account progress to management team
- 1-3 years experience in project management in an internet environment
- BA/BS degree required; Marketing concentration a plus
- Strong attention to detail
- Ability to handle multiple clients in a deadline driven atmosphere
- Strong presentation and negotiation skills
- Excellent writing and communication skills
- Proficiency with MS office tools
- Exposure to web analytics tools
Salary commensurate with experience.
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Search Strategist, Organic
The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to the client's site and build/buy tools to help the SEO group become more effective.
Duties Include
- Developing the organic search strategy
- Review all relevant material or attend meetings to gain a full understanding of our client's marketing/site goals and objectives
- Translate client's marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms
- Communicate your strategy directly to client, including onsite visits
- Creating detailed SEO recommendations
- Develop keyword strategies for optimal on-site performance
- Provide detailed site analysis
- Provide actionable competitive analysis
- Develop detailed recommendations for site changes
- Develop a comprehensive linking strategy
- Monitoring progress and adjusting the optimization strategy accordingly
- Establish SEO audit baselines
- Establish SEO performance baselines
- QA all SEO recommendations, before and after launch
- Analyze monthly search engine performance reports to determine if new optimizations are needed
- Monitor client site and competitor site changes
- Improving SEO expertise
- Stay updated with new search engine algorithm changes and tactics
- Write client-ready POVs and internal SEO standards documents
- Keep abreast of latest search engine trends and news
- Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)
- Participate and occasionally lead SEO team meetings
- Mentor junior SEO Specialists
- Assisting in Sales process
- Assist the AD's & PM's on renewal activities
- Upon request, analyze prospective sites for sales opportunities
- BA or BS required in Marketing, IT or a related field
- 3-5 years experience in organic Search Engine Optimization
- 1-3 years writing/editing web pages
- 1+ years of experience in web development
- Experienced client-facing presenter
- Ability to handle multiple clients simultaneously
- Excellent writing and communication skills
- Proficiency with a variety of SEO tools (indexing, on-page and linking)
- Proficiency with MS office tools
Salary commensurate with experience.
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Search Specialist, Organic
The Organic Search Specialist applies their SEO skills to develop optimization campaigns that increase visibility and drive qualified traffic to our client's sites. They will work closely with the Director of SEO Operations, AD's, Search PM's as well as other SEO Strategists to create these campaigns as they closely monitor the SEO and competitive factors affecting their sites.
Duties Include
- Developing the organic search strategy
- Review all relevant material or attend meetings to gain a full understanding of our client's site goals and objectives
- Work with Director of SEO Operations and Campaign Manager's/Account Director to finalize SEO site strategy
- Creating and reviewing detailed SEO recommendations with the Director of SEO operations
- Develop keyword strategies for optimal on-site performance
- Provide detailed site analysis
- Provide actionable competitive analysis
- Develop detailed recommendations for site changes
- Develop a comprehensive linking strategy
- Monitoring progress and adjusting the optimization strategy accordingly
- Establish SEO audit baselines
- Establish SEO performance baselines
- QA all SEO recommendations, before and after launch
- Analyze monthly search engine performance reports and work with the Director of SEO Operations to determine if new optimizations are needed
- Monitor client site and competitor site changes
- Improving SEO expertise
- Stay updated with new search engine algorithm changes and tactics
- Keep abreast of latest search engine trends and news
- Upon request, research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)
- Attend and participate in SEO team meetings
- BA or BS required in Marketing, IT or a related field
- 0-3 years experience in Search Engine Optimization or Paid Search Marketing
- 1-3 years writing/editing web pages
- 1+ years of experience in web development
- Ability to handle multiple clients simultaneously
- Strong presentation and negotiation skills
- Excellent writing and communication skills
- Proficiency with MS office tools
Salary commensurate with experience.
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