Search Engine Marketing
Organic Search Engine Optimization at Catalyst
Search Engine Optimization: Visibility and Long-Term Brand Building
Search Engine Optimization (SEO) is the process of modifying a website so that it delivers the highest ranking based on the criteria of search engine algorithms. Unlike paid search advertising, that can guarantee a first place result, you must optimize your actual web site to achieve a first page ranking.
Organic search, also referred to as natural search, refers to listing results that are produced by search engine algorithms rather than sponsored links. Each search engine has its own unique algorithm. A search engine’s algorithm criteria changes regularly in a continual process of attempting to deliver credible results to its users. The higher a site scores against these requirements, the higher ranking it will receive in organic results.
High organic search engine results will:
- increase website traffic and maximize ROI
- boost credibility since visitors view organic results as more credible than sponsored links
- build brand awareness over the long term as customers continue to view your listings
- enhance your public relations efforts and advertising in other media
Organic search is a long-term strategy which will obtain and maintain highly desirable and competitive Internet real estate; more than 60% of Internet users choose Organic Search results over Paid Search results.
Keys to Catalyst Online's Organic Search:
There are three critical components required to achieve a search optimized website:
- Indexibility: Good code. Search engines’ ability to access and read web pages
- Relevance: Good content. Search engines’ evaluation of the topic of a page
- Authority: Good linking. Search engines’ determination of your site’s credibility by the number and type of links pointing to it
These are the main criteria by which search engines continually “score” a website. The score a website receives dictates the ranking, and subsequent visibility, it receives for a particular term. As search engine’s scoring criteria changes regularly, our analysis is a continual work in progress.
Experience pays in Organic Search:
Catalyst online is unique among SEO providers in our focus on the healthcare industry. We have extensive experience working within the regulatory constraints of the healthcare industry and especially within the highly regulated pharmaceutical market.
With nearly a decade of Search Marketing experience, Catalyst will develop and implement an SEO strategy that will include:
- Research-based keyphrase strategies
- Domain name selection
- Information architecture analysis
- Website technology analysis
- Conversion path enhancement
- Meta tag development and implementation
- Content development and enhancement
- Link popularity enhancement
- Search engine listing monitoring and control
- Directory listing development and submission
- Strategic search engine submission
- 3rd party linking strategies
- Keyphrase rank reporting
- Website traffic analysis
The Value of Search Engine Optimization
Each search engine has its own unique algorithm for ranking websites. And each search engine continually monitors and adjusts its criteria based on Internet activities, events, trends and issues that arise on a regular basis online. In response, any organization wishing to maintain high rankings must also adjust its website to meet the requirements of the new algorithm. Because of this dynamic, search engine optimization is an iterative process rather than a one-time event.
When your brand is prominently displayed in search results on leading search engines, you connect with customers who are actively searching for your product or service -- at the exact moment they are searching. A top listing in organic results provides consistent messaging and improves consumer confidence in your campaign and your brand.