Search Engine Marketing at Catalyst online

Search Engine Marketing: The Importance of Search Engines

Search Engine Marketing (SEM) has become a critical practice for any company competing for qualified website visitors. More than 225 million Americans have access to the Internet and more than 80% of Internet users first discover a website through a search engine (Forrester Research). Search marketing leverages search engines like Google, Yahoo! and MSN Live Search to obtain highly qualified traffic in a cost-effective manner.

The daily use of search engines continues to increase at a staggering rate. Of the users searching for healthcare information versus other industries; twice as many are likely to view third party health sites and three times as many are likely to spend time on pharmaceutical-branded websites. Industries, particularly healthcare, can not afford to ignore the power and influence of search engines and search results.

In contrast to traditional media, search marketing enables your company to reach customers at the exact moment they are looking for information on your product or service. High rankings on the SERPs (search engine results pages) mean these customers are only a click away.

Operationally, there are two separate components to the process: ‘Paid Search’ and ‘Organic Search’ . The goal of a successful paid search campaign is to generate the highest volume of qualified traffic and conversions at the lowest cost per click (CPC) and cost per conversion. The goal of a successful organic search campaign is to enhance your company’s website(s) through search engine optimization (SEO) to improve rankings and drive qualified visitors.

Catalyst online ’s Integrated Search Marketing Strategy allows organic and paid search services to work together, resulting in increased brand awareness, consistent user experience and a higher volume of qualified traffic at a lower cost-per-visitor. Strategically, Catalyst approaches the process as a unified campaign in order to leverage both components in the most cost-effective and beneficial manner, delivering Exceptional Results!

Catalyst online employs a cross-channel strategy in order to maximize the number of qualified visitors to your site while minimizing cost. Our integrated search marketing approach streamlines management, communication, and accountability.
The benefits of a Catalyst integrated search campaign include:

consistent messaging and user experience for both organic and paid searchers
single results report showing current rankings and visibility, traffic data, individual keyphrase performance, competitive analysis and budget
efficient communication and planning with a single point of contact
greater cost effectiveness while producing best overall results