Audience Insights

Interest, Intent & Insights

We understand the power of the search channel for reaching and building relationships with consumers. We have built our practice to ensure that customer is always at the center of our strategies. With our consumer-centric approach to search, we have seen the potential for consumer search behavior intelligence to influence all consumer touch points. Catalyst offers comprehensive market research that leverages in-depth analytics to understand consumer interest. We utilize best in search technologies such as ComScore, Compete, and AdGooroo as well as search engine trends through Google Insights and Google Trends and social media trends to fully uncover where and how your audience is searching. This research informs the development of a comprehensive strategy that can be executed throughout your marketing mix.

From Insights to Strategy

Based on these insights we provide a strategy to connect consumers on and offsite. We take these insights to develop a keyphrase strategy to target content on your site to show up when your consumers are searching. We assess the analytics data for both organic and paid search to identify new keywords that consumers are using to access your website. Through analysis of the broad matched paid search keywords and organic keywords, we can often find new keywords to test in the paid search campaign and then roll out in the SEO campaign if they are successful.

We can connect to consumers offsite through paid search ads through content networks such as Google’s Display Network. In addition utilizing our content strategy, we can also make recommendations for syndicated content distribution to a number of third party sites to engage consumers off-site and drive them to the consumer site.

Ready to Get Started?

Contact us today to start taking your search results to the next level.