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Below you will find the latest news concerning Catalyst, our clients, and the industry. We also welcome you to look a bit deeper into Search Engine Marketing (SEM) with some of our brochures and white papers.
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Here's our latest entry:
Search Marketing continues to Evolve
By: Heather
On: April 26, 2008
Marketers are constantly challenged with how to best segment our consumers. Search offers an option to allow the consumer to self segment and this option is further evolving. As we all know, segmentation can begin at the keyphrase level. What you may not know, Yahoo is allowing us to further enhance this ability. Let me introduce, Honda’s drive […]
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