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Search Marketing Resource Center

Below you will find the latest news concerning Catalyst, our clients, and the industry. We also welcome you to look a bit deeper into Search Engine Marketing (SEM) with some of our brochures and white papers.

Catalyst Search Marketing Brochures & Case Studies

     Search Marketing Overview PDF ICON
     Catalyst Company Overview PDF ICON
     Organic Search Marketing PDF ICON
     Paid Search Marketing PDF ICON
     Catalyst Agency Partnership PDF ICON
     Catalyst Search Marketing Services PDF ICON
     Brand Monitoring PDF ICON
     Hispanic SEM Services PDF ICON
     Search Marketing Cycle PDF ICON
     Press Release Optimization PDF ICON
     Pharma Case Study PDF ICON
     Novartis Case Study PDF ICON
     Point of View: MSN HealthVault PDF ICON

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Media Coverage and Press Releases

     February 11, 2008: Catalyst Joins GroupM Search PDF ICON
     July 24, 2007: SEM Experts Providing Online Brand Reputation Management
     January 22, 2007: Mass High Tech : 'Proper search engine marketing...'
     January 15, 2007: BtoB Magazine : 'Problem Solved'
     August 2, 2006: Catalyst online Acquired by WPP'S Grey
     April 11, 2006: AVONEX.com Launches Redesigned (MS) Web Site


Catalyst Articles Elsewhere

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Mass High Tech logo

Mass High Tech logo

Mass High Tech logo


PharmaExec 

Brand Rescuing: Rescuing your drug's reputation from brand-jackers may be risky. Not doing it may be a real trust-breaker


Visit our Search Marketing blog and join the conversation.
Here's our latest entry:

Q4 2008 Pharmaceutical Rankings By: Heather
On: March 13, 2009

Today’s economic turmoil is forcing many companies to trim their advertising budgets. With fewer resources it is becoming even more critical for marketers to be able to measure the effectiveness of their campaigns. This is one reason spending on search marketing – the most quantifiable channel – is continuing to grow despite the downturn.
As we […]


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