Google CTR Study
New eBook Provides Insights into the Impact of User Intent on Google Click-Through Rates
Rankings are one thing. Getting traffic is quite another. It’s only when you generate traffic from your search listings that you can achieve conversions and ultimately your search marketing goals. With this in mind, it’s critical to understand what really drives clicks.
Google originally began with a very simplistic search result page – ten blue links. In contrast, today a Google search result page is much more cluttered as Google tries to better predict the type of content that a user might be seeking. The page now contains many elements, including Google Product Listing Ads, Local Listings, images, videos, news, Google Knowledge Graph, and much more. This array of options influences the searcher’s actions, and consequently, the amount and quality of traffic you receive from SEO.
To that end, Catalyst brings you our new eBook: “Google CTR Study: How User Intent Impacts Google Click-Through Rates.” The study delivers insights into the mindset of searchers and their proclivity for clicking on different types of Google search results.
Read the Study & Get an Edge
Catalyst’s “Google CTR Study: How User Intent Impacts Google Click-Through Rates” helps you capitalize on the marketing opportunities available when you understand the underlying reasons that searchers click on certain Google search results v. others. The study provides a CTR analysis across the top 10 Google organic search results and determines how CTR behavior is impacted by user search intent, query types and user devices.
Read the study (PDF format) and gain a competitive edge. Download the study today to learn how to achieve more now, and in the future, with your SEO efforts.
Fill out the form to the right to download the study.