Youtube Search Engine Optimization POV
Collectively, year-over-year increases in online video consumption have been observed on the top 10 video viewing sites. With more than 2 billion videos streamed daily, YouTube (owned by Google) is the major destination for online video consumption in the world. Additionally, each of the major search engines integrates content from video websites in their search results. Distributing video assets online represents an effective approach to attracting consumer attention both in search engines and on video aggregation sites.
Despite a large user base and exponential growth online, video sites remain an underutilized marketing channel or the video assets placed on the channel are not optimized. Many sites, especially branded websites, choose to host their own video content and fail to leverage the massive viewership, authority, and visibility of major video channels. To help achieve maximum on- and off-site visibility, please download Catalyst Online’s Search Engine Marketing Point of View on Optimizing YouTube.
