Facebook and Social Media POV
With more than 500 million users[1], Facebook is now more visited than Google[2]. Upwards of 150 million people interact with Facebook each month, and half of comScore’s Global Top 100 websites are integrated with Facebook[3].
It is imperative that every brand has an online presence — one that includes a search engine marketing strategy for Facebook since this popular site is one of the web’s largest search engines, with 621 million queries per month.
Off-site branded properties such as Facebook — given that their keyphrases align with on-site assets — contribute to a brand’s share of voice within search results. This means that search engines, such as Google and Bing, now incorporate rankings into the search results pages giving brands greater visibility off their own branded website.
Digital POV Download
Please download Catalyst Online’s free Search Engine Marketing Point of View on Facebook as a guide to optimizing your social media property.
