Search Engine Marketing POVs
Catalyst Online is a thought leader on the continuing evolution of search marketing.
As the dominant search engines innovate, demographics fluctuate, consumer behavior changes, and Internet penetration expands, Catalyst Online guides its clients through industry trends with specific and detailed analysis.
Catalyst Online’s Search Marketing Point of Views (POVs) convey how its search experts interpret recent developments and their impact on individual industries. These informative points of view provide substantial recommendations for success in a changing climate.
Catalyst Online is committed to delivering complete analysis and timely recommendations so clients maintain a competitive edge.
Search Marketing POV topics range from details on a new search engine to insight on a new tool or technique that enables search marketers to realize improved results with SEO or a paid campaign.
Relevant Topics
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Google Freshness Algorithm Update POV
On November third, Google released an update to it’s web search algorithm titled “freshness”. This update is meant to improve the user experience by prioritizing content that is time sensitive. Google is able to decide what is a current event through Google trends as well as last year’s infrastructure update Caffeine and now adjust the SERP to bring the newest content [...]
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Holiday Paid Search Best Practices
As the 2011 holiday season is fast approaching, companies are hard at work developing their plan for what seems to be the largest e-commerce sales season yet. Analyzing the search volume growth from 2009 to 2010 and the popularity behind Cyber Monday, companies can expect more people searching this holiday season than before However, this also leads to stiff competition in [...]
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Mobile Search SEO & SEM
Mobile search and SEO are becoming more prominent and vital in promoting your company’s online business and targeting new audiences. Searches from mobile devices accounted for 9% of of all 2010 searches (160 billion of 1,600 billion) and estimates suggesting the mobile search market share will climb to 20% by 2012. If your business is not providing a mobile-friendly version of [...]
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