Paid Search Innovations & PPC Strategies
Paid search marketing (also called PPC search marketing, or Sponsored Results) enables companies to bid for placement on search engines (Google and Yahoo!/Bing).
A creative paid placement account can increase qualified site traffic, boost sales potential, and lower acquisition costs. Effective paid search is achieved through in-depth strategy, planning, keyword analysis, compelling ad copy, and detailed reporting and analysis.
Rather than working on a cost-per-impression (CPM) model, paid search marketing is based on cost-per-click (CPC). Advertisers only pay when consumers visit their websites via paid ads and with the latest innovations in paid search, Catalyst Online delivers vistors at the lowest possible cost.
Catalyst Online not only monitors paid search accounts, we also provide prompt and accurate responses to changes in the Search Engine Results Page (SERP).
In addition, Catalyst Online aligns search engine optimization (SEO) and paid search to maximize results.
With over a decade of search engine marketing experience, Catalyst Online can not only help your brand capitalize on its online assets with increased visibility but also provide innovative paid search strategies designed to maximize ROI.
For a one page PDF, download Catalyst Online’s Paid Search Overview
