Digital Asset Optimization (DAO) for Digital Shelf Domination
With the goal of dominating the search engine’s digital shelf, Catalyst Online works with clients to optimize their digital assets through Digital Asset Optimization (DAO), which includes videos, images, audio, and PDFs. DAO will not only compliment, but eventually work symbiotically with the organic search marketing and organic search engine optimization efforts.
Digital Asset Optimization amplifies the brand message beyond text in search engine results. Serving up videos, images, and other digital assets in search engine results increases brand impressions, potential for additional organic traffic, and provides a more engaging user experience overall. DAO can also increase a brand’s reach in the search landscape by leveraging content through content syndication partners and related content partners. Optimizing these digital assets also allows search engines to index all of your content. The goal is to dominate the search engine results page (SERP), reaching your target audience and gaining a competitive edge.
Picture this — a consumer searches in your category and an image of your product, a page from your website, a video of a consumer using your product, and a recent news item appears within the search engine results page, dominating Page 1 of Google.
DAO is part of a more comprehensive approach to Organic Search and Catalyst Online works with our clients to incorporate digital asset optimization into their overall content optimization plan.
