Content Strategy & Development
Catalyst Online’s content strategies are comprehensive strategies based on our client’s business objectives and are executed throughout the client’s marketing mix. Using a state-of-the-art methodology, Catalyst online develops a strategy that leverages the quantitative and qualitative by incorporating brand equity, consumer insights, digital trends and search analytics.
Content strategy identifies ‘what’ and ‘where’ – what content themes should be leveraged and where that content should be online. Utilizing in-depth search analytics, Catalyst online develops a strategy that leverages consumer behavior and competitive insights. The focus is on content development in relevant, sizeable and addressable markets.
Catalyst Online’s content strategy provides:
• Content themes strategically selected and prioritized to help the client reach their business objectives
• A meticulous analysis of the digital landscape
• Gap analysis of current site content
• Planning guidelines to bridge strategy and execution which outlines how to get content, which channels to utilize and appropriate format
• Content performance measurement for over a year via the CAT Score™
Content performance on the client’s site is evaluated by a proprietary scoring methodology called the CAT Score™. It’s a tool to help understand whether existing and new content is fully leveraged, and how to improve performance utilizing reach, relevance and conversion metrics.
In addition to leveraging content on the client’s site, there is typically a huge untapped opportunity to reach consumers on third party sites. An innovative content strategy connects your content to consumers through syndication with other websites as well. This ensures that consumers across various web properties see your content and connect with your brand.
Throughout the content strategy project, Catalyst Online collaborates closely with clients and their partner agencies to incorporate insights and gain alignment so the content strategy may be seamlessly executed throughout all marketing channels.
For a full one page PDF, download Catalyst Online’s Content Strategy Overview
