Competitive Strategy & Industry Analysis
The quantity and quality of the competition has a crucial impact on a brand’s search marketing strategy. To develop a compelling competitive strategy you must understand your competitors’ “game plan” in order to gain an online competitive advantage.
There are a number of tools used in acquiring and aggregating competitive intelligence including the competitive report. This report is an indispensable tool designed to help our clients successfully navigate the evolving online marketplace, and stay informed about your progress in relation to your rivals. Through metric-driven competitive analysis Catalyst Online identifies a competitor’s strength and weaknesses and recommends search marketing strategies based on the positioning of major players in a brand’s specific category.
Uniquely positioned, via innovative technology and expertise, Catalyst Online provides detailed competitive analysis and recommendations. Reporting is available for the U.S., as well as internationally, on all major search engines with competitive strategy breakdowns for each country and search engine.
