Integrated Search for Organic & Paid Campaigns
Integrated Search is the ability to leverage a brand’s digital assets while collaborating with all facet’s of a client’s marketing campaign to maximize search campaign effectiveness. These include Search Engine Optimization (SEO), PPC, Content Strategy, offsite digital assets, as well as any offline marketing activities.
In addition, Catalyst Online manages competitive insights and search activities. The results of a strategically integrated search marketing campaign for a brand or business are web prominence and increased credibility. Every successful integrated search campaign involves active client input. In fact, the most effective campaigns are those where clients are most engaged resulting in a better ROI which exceed goals.
Relevant Topics
-
Competitive Strategy & Industry Analysis
The quantity and quality of the competition has a crucial impact on a brand’s search marketing strategy. To develop a compelling competitive strategy you must understand your competitors’ “game plan” in order to gain an online competitive advantage. There are a number of tools used in acquiring and aggregating competitive intelligence including the competitive report. This report is an indispensable tool [...]
Read more -
Global & International Search Strategies
Global Search Marketing is about bringing an international audience to your brand. You can no longer be US-centric with your Organic and Paid Search campaigns. Catalyst Online has the resources and expertise to plan and execute your Global Search initiative. Already have an established US-based website? Catalyst Online can set up country-specific web footprints for your brand. There is more to [...]
Read more -
Mobile Search SEO & Mobile Search Advertising
Use of smart phones with full browser displays such as iPhone and Android has skyrocketed, driving a rapid shift to the mobile platform and dramatically increasing mobile queries. In fact, the growth rate in the mobile search usage in the third quarter of 2010 Google saw a 130% growth year over year for example. Greatly increased Internet speeds on mobile devices [...]
Read more
