If your brand has a YouTube channel, there’s no doubt that you’ve invested countless hours into making videos, uploading videos and optimizing those videos (or having an agency, like Catalyst, optimize them for ...
Catalyst continually trailblazes new search solutions through results-driven innovation. We question “why”, and then “why not”! Our curiosity and passion mean we are always exploring the new, the next, and the amazing. Read our innovation stories below to see the innovative thinking we bring to fuel your marketing results.
When we started working with one of the world’s most successful marketing organizations, we realized the challenge of pushing this Fortune 100 company’s marketing results further. Yet through innovative approaches and strategies such as syndicated content, hybrid video strategies and strategic partnerships, we produced dramatic organic search results across more than 20 CPG brands. We transformed the way they incorporated search in their overarching marketing framework, producing organic search growth that was 237.5% higher than the industry average.
A lack of mobile search presence meant that one of our pharmaceutical clients (a global Top 5 pharma company) was missing out on opportunities for expanded customer reach and engagement. Catalyst convinced the client to change all that. Through innovative approaches and strategies such as TV and paid search integration, and such as launching the company’s very first click-to-call mobile PPC campaign, we produced an astronomical 73% conversion rate.
Catalyst’s eShelf Engine™ gets you the online visibility you need to get your retail products in front of the right people at exactly the right time. The tool simulates the distinct shopper’s experience at each e-retailer website, and reverse engineers the ranking algorithms at each etailer site. Our eShelf Engine™ not only improves your SKUs’ visibility on the major e-retailer websites for your right-to-win keyphrases, it also identifies weak SKUs so that you can improve their e-retail performance as well.
As a Search specialist, Catalyst is always analyzing and interpreting the patents of Google, Microsoft, Facebook and other internet giants so that we can keep you one step ahead of the competition. Our understanding of the search environment goes way beyond mere observation, though. Instead, we take a proactive approach to uncovering the future of search through our Patent Watch process so that you are always on the cutting edge.
You are already creating digital content. Now, make those digital assets work harder for you! Catalyst’s Asset Optimization Platform (AOP) commercializes every digital asset that you create, resulting in increased visibility, improved marketing efficiencies, and aligned messaging. AOP leverages both organic and paid activities to increase the ratio of earned & owned media to paid media.
Learn about Catalyst’s innovative reporting infrastructure that enables better business results through real-time, big data analysis. We have access to the best-in-class search technologies in the industry, which gives us a deep view into what and how consumers are searching. Additionally, we have proprietary tools and an information-rich workbench that consolidates the disparate sets of data from all of these tools, delivering clear guidance for your campaign strategy.
Learn what’s coming next in the world of Search directly from five industry experts within Catalyst. You’ll see how mobile, personalization, social marketing and other factors are all set to impact the future direction of Search, guiding you towards the strategies that will help you capitalize on the coming changes.
If your brand has a YouTube channel, there’s no doubt that you’ve invested countless hours into making videos, uploading videos and optimizing those videos (or having an agency, like Catalyst, optimize them for ...
May is here which means warm weather, vacation time, and the April Internet Marketing News wrap up! Before we jump into April, be sure to catch up on the top March updates including ...
Twitter now allows brands to reach consumers in a big way, by using keyword targeting. This enhancement to promoted (paid) tweets gives advertisers the ability to show ads to Twitter users based on ...
