ICANN (Internet Corporation for Assigned Names and Numbers), the governing body for internet domain names, recently approved the release of generic top level domains (gTLDs) from its current number of 22. Slated to be released in January of 2012, ICANN’s decision will allow the creation of TLDs in any language or script. So how does ICANN’s decision affect SEO? Probably not as much as we might think. Search engines like Google and Bing do not differentiate between a .com and a .net suffix, and certainly do not give a .com any additional ranking power because of it. Where there might be a bit of opportunity would be the use of keywords within the URL itself, however, keyword rich URLs is only one of many organic ranking factors and are less significant than in the past. SEO requires more than just a great domain name and more TLDs doesn’t necessarily equal more rankings.