Category Archives: Uncategorized

Digital Asset Optimization (DAO)

April 10, 2008 – 8:54 pm

iProspect recently released a study that shows users are responding to the various specialized content types within search results.  Top-level findings:  36% of search engine users click a “news” results within blended search results, 31% click “image” results and 17% click “video” results.   I just typed in “Lipitor image” in Google.  Three images appeared, none of them […]

By Heather | Also posted in Catalyst, Healthcare Search, SEO, Search Engine Optimization, Search Marketing | Comments (0)

The Evolution of Search

March 14, 2008 – 8:32 am

I am off to Disney World tomorrow with my family.  I started thinking about how my children will look for information as they grow up.  I have not yet introduced my three year old and five year old to Google.  I was at a CBI conference www.cbinet.com last week.  Henry van den Berg, from P&G www.pg.com gave an […]

By Heather | Also posted in SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Paid Search Ads and FDA Guidelines

February 7, 2008 – 1:19 pm

I often speak at pharma conferences regarding the impact of effective search marketing strategies in the pharmaceutical market. In fact, I am speaking again at CBI’s conference, The 7th Annual eMarketing for the Pharmaceutical Industry, March 6th in Philadelphia . A hot topic at these events is the FDA guidelines and how it applies […]

By Heather | Comments (0)