January 9, 2008 – 12:07 pm
Happy New Year! I hope everyone enjoyed their break. Our holiday memories will hopefully stay with us for at least another week.
So now back to reality. Wikia Search launched. We instantly had clients calling about their rankings on Wikia Search. That is 2008 search marketing energy. I love it! The […]
September 4, 2007 – 2:29 pm
We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]
By Heather
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Also posted in Brand Monitoring, Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Reputation Management, SEM, Search Engine Optimization, Search Marketing, Social Search
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Thanks to a client who read my last blog posting I heard about a recent Forrester report. The report stated:
“19% of all US online consumers with a medical condition use Social Computing for health information.” (source)
Well there you have it. Let’s get prepared, because Gen X (proudly my generation - just made it […]
So the big boys are jumping into communities, “Just Do It”, marketers say. However, we are still struggling in the pharma industry. I could talk ad nauseum about why we should just do it, but instead I will present a couple options moving toward a solution. I know, I know. What about […]
WOW, there is so much going on! After attending the Search Engines Strategies conference in NYCÂ my mind is spinning! Some perspective:
40 years ago – newspapers, Broadcast TV, Broadcast radio, magazines
20 years ago – add cable TV, Computers
Now – Internet – add email, blogs, online video, cell phones, mobile internet, mobile video, text messaging, […]
