We talk a lot about visibility in this blog, from not missing a beat during a domain name change to our Top 5 Paid Search Marketing Tips. Another topic is how the congruence of web technologies may be harming search engines abilities to find your site. I actually wrote about it today on the B2B […]
The big news around the SEM water cooler today is Google’s beta launch of PPA or pay-per-action ads. Although PPA ads are not new, (however, currently there is no network that compares in volume to Google) the ads differ form traditional AdSense ads, in that a user must click the ad and perform a specific […]
Catalyst attended the Exl Pharma SEM conference in February where Mike Moran, author of Search Engine Marketing Inc. presented. After reading Mike’s great post regarding the conference it had me thinking that although Catalyst has been doing search marketing catered to the healthcare / pharmaceutical industry for nearly a decade, industry thought leaders like Mike […]
February 22, 2007 – 7:48 pm
Shari Thurow, who has written the book Search Engine Visibility, has a post at SearchEngineLand yesterday that brings up a topic I’ve been discussing recently. Shari is quite right in writing, “I find that searchers who are truly interested in purchasing a product and/or service actually dig for information.” This is the same in all […]
January 23, 2007 – 10:10 am
Everyone who is anyone has a blog, right? I’m not completely sure if that is true, but it certainly has become an important part of how we communicate in today’s world. For more than a year I have been following some terrific blogs in the search marketing space, and I’m really excited now […]
