Category Archives: SEO

ExL Pharma SEM Conference

March 16, 2007 – 7:44 pm

Catalyst attended the Exl Pharma SEM conference in February where Mike Moran, author of Search Engine Marketing Inc. presented. After reading Mike’s great post regarding the conference it had me thinking that although Catalyst has been doing search marketing catered to the healthcare / pharmaceutical industry for nearly a decade, industry thought leaders like Mike […]

By Heather | Also posted in Healthcare Search, Pharma Search, SEM, Search Marketing, Search Marketing Conferences | Comments (0)

Digging for Answers

February 22, 2007 – 7:48 pm

Shari Thurow, who has written the book Search Engine Visibility, has a post at SearchEngineLand yesterday that brings up a topic I’ve been discussing recently. Shari is quite right in writing, “I find that searchers who are truly interested in purchasing a product and/or service actually dig for information.” This is the same in all […]

By Heather | Also posted in SEM, Search Marketing | Comments (0)

Welcome the the Catalyst Search Marketing Blog

January 23, 2007 – 10:10 am

Everyone who is anyone has a blog, right? I’m not completely sure if that is true, but it certainly has become an important part of how we communicate in today’s world. For more than a year I have been following some terrific blogs in the search marketing space, and I’m really excited now […]

By Heather | Also posted in Healthcare Search, Pharma Search, SEM, Search Marketing | Comments (0)