March 13, 2009 – 10:13 am
Today’s economic turmoil is forcing many companies to trim their advertising budgets. With fewer resources it is becoming even more critical for marketers to be able to measure the effectiveness of their campaigns. This is one reason spending on search marketing – the most quantifiable channel – is continuing to grow despite the downturn.
As we […]
November 17, 2008 – 11:07 am
September’s financial earthquake will be felt by all of us for some time to come. Even before the turmoil hit, this year was shaping up to be a critical one for many industries. The results of the 2008 presidential election, changes in the global marketplace, and new developments online will be factors in many companies’ […]
August 19, 2008 – 11:19 am
You all know the stats about how many consumers (and physicians) go to the Web first for healthcare info, and the percentage is growing every day. Most often, searchers start with a simple term like “arthritis treatment” and proceed from there.
Engaging these motivated searchers at the top of the funnel is crucial for long-term brand […]
In addition to providing SEM and SEO services to a broad range of clients, Catalyst has a specialty in pharmaceutical brands. Because this is such a competitive and highly regulated space, we are continually interested in how pharmaceutical companies in general are ranking on the Search Engine Results Pages of the major sites.
With more […]
iProspect recently released a study that shows users are responding to the various specialized content types within search results. Top-level findings: 36% of search engine users click a “news” results within blended search results, 31% click “image” results and 17% click “video” results. I just typed in “Lipitor image” in Google. Three images appeared, none of them […]
I am off to Disney World tomorrow with my family. I started thinking about how my children will look for information as they grow up. I have not yet introduced my three year old and five year old to Google. I was at a CBI conference www.cbinet.com last week. Henry van den Berg, from P&G www.pg.com gave an […]
Google Health was formally announced last Thursday, http://searchengineland.com/080228-094426.php. There is so much buzz around personal health profiles online, the simple notion that individuals should retain their own health data, medical records. I am all for it, I barely remember to go to the doctor once a year, let alone the last time I had a […]
February 12, 2008 – 9:07 pm
We celebrated Catalyst’s 10 year anniversary yesterday. We gathered the company together, had some champagne while Beth and I told some stories about our 10 year journey.
I will share two stories that occurred in our first year, 1998. We rented a room in a house that had been converted to an office building located in Brookline […]
January 9, 2008 – 12:07 pm
Happy New Year! I hope everyone enjoyed their break. Our holiday memories will hopefully stay with us for at least another week.
So now back to reality. Wikia Search launched. We instantly had clients calling about their rankings on Wikia Search. That is 2008 search marketing energy. I love it! The […]
December 22, 2007 – 3:12 pm
Catalyst just finished compiling the Q3-2007 SEO Pharma Analysis Report. As you remember we started this analysis at the beginning of the year with Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We […]
