Category Archives: SEM

Does vertical SEM matter?

In this weeks Mass High Tech, our local technology weekly newspaper, I wrote a piece entitled Proper Search Engine Marketing Aids Pharma. The main theme of the column was discussing how search engine marketing can help health care and pharmaceutical companies, but also that general SEM simply can not be effective, it must be specifically […]

Welcome the the Catalyst Search Marketing Blog

Everyone who is anyone has a blog, right? I’m not completely sure if that is true, but it certainly has become an important part of how we communicate in today’s world. For more than a year I have been following some terrific blogs in the search marketing space, and I’m really excited now […]