So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
So Google introduced “Universal Search” (GUS for short). So what it is? Instead of using separate search pages for photo, video, maps, news, scanned books, images, and of course websites, Google’s Universal Search will find links to all of those sources in a single search. This is big news as this […]
I was talking with a couple of Jupiter Research analysts this week and they told me their recent research suggests the biggest barrier for pharma to reallocate additional marketing dollars to the digital space is ROI. I hear that quite often from our clients and prospects.
Perhaps I can provide some thoughts on the topic.
Demand […]
As many of you know I get up on my soapbox and tell anyone that will listen, it is critical that pharma companies use vendors that specialize in pharma. In my world that means SEM vendors that specialize in pharma, like Catalyst online (unabashed plug!) are a must because the space is highly targeted, […]
Late last year a group of us started questioning which of the companies in our industry, healthcare & pharmaceutical, had the best Search Engine Optimization (SEO) results. People started throwing ideas around concerning how one would actually measure the ranking, what companies to look at and how to differentiate brands sold by the same […]
I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
WOW, there is so much going on! After attending the Search Engines Strategies conference in NYCÂ my mind is spinning! Some perspective:
40 years ago – newspapers, Broadcast TV, Broadcast radio, magazines
20 years ago – add cable TV, Computers
Now – Internet – add email, blogs, online video, cell phones, mobile internet, mobile video, text messaging, […]
The Utah legislature has passed a Trademark Protection Act law preventing people from buying ads linked to terms that are also trademarks of others. Paid Search is beginning to get even more complicated!
Our clients live in a heavily regulated world already and we strongly suggest to them that they DO NOT buy the trade […]
We talk a lot about visibility in this blog, from not missing a beat during a domain name change to our Top 5 Paid Search Marketing Tips. Another topic is how the congruence of web technologies may be harming search engines abilities to find your site. I actually wrote about it today on the B2B […]
The big news around the SEM water cooler today is Google’s beta launch of PPA or pay-per-action ads. Although PPA ads are not new, (however, currently there is no network that compares in volume to Google) the ads differ form traditional AdSense ads, in that a user must click the ad and perform a specific […]
