October 18, 2007 – 11:13 am
I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]
October 5, 2007 – 2:49 pm
In case you have nothing to talk about this weekend, Internet advertising revenue for the first half of 2007 hit $10 billion - an increase of nearly 27% over the same period last year, according to the latest IAB report, released Thursday in conjunction with PriceWaterhouseCoopers. Search (41%), banners/display (21%) and classifieds (17%) continued […]
October 3, 2007 – 2:06 pm
You may have heard the announcement to day, the NYTimes is offering health content supplied by A.D.AM. a company that maintains an online compendium of information on health conditions, treatments and insurance, among other topics. The content is written by physicians and reviewed by a network of third-party doctors. No big surprise, Hearst […]
September 24, 2007 – 10:34 am
So we all sighed after the House and Senate passed the Food and Drug Administration bill last week. An article in Friday’s WSJ titled, ‘Media Industry Helped Drug Firms Fight Ad Restraints’ highlights the drug industry
…”found powerful allies among media and advertising firms who were determine to protect one of their biggest and fastest […]
September 13, 2007 – 2:02 pm
I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]
September 4, 2007 – 2:29 pm
We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]
By Heather
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Also posted in Brand Monitoring, Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Reputation Management, Search Engine Optimization, Search Marketing, Social Networking, Social Search
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Well my article that appeared recently in MediaPost titled, “Search Insider: Multi-Language Search Strategies” has generated a lot of dialogue and is obviously an emotional hot topic for many people. I’d like to hear your thoughts on marketing to the U.S. Hispanic community.
Shrewd marketers will employ multi-language search strategies! I do not think most folks […]
Every search vendor and media vendor has a solution for Click Fraud (including Catalyst). However, click fraud is not the only source of lost ad dollars. What is tragically overlooked is Google’s broad match tool - and it just got more dangerous. Google AdWords has just made available a new report type, one […]
I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]
So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
