WOW, there is so much going on! After attending the Search Engines Strategies conference in NYCÂ my mind is spinning! Some perspective:
40 years ago – newspapers, Broadcast TV, Broadcast radio, magazines
20 years ago – add cable TV, Computers
Now – Internet – add email, blogs, online video, cell phones, mobile internet, mobile video, text messaging, […]
The Utah legislature has passed a Trademark Protection Act law preventing people from buying ads linked to terms that are also trademarks of others. Paid Search is beginning to get even more complicated!
Our clients live in a heavily regulated world already and we strongly suggest to them that they DO NOT buy the trade […]
We talk a lot about visibility in this blog, from not missing a beat during a domain name change to our Top 5 Paid Search Marketing Tips. Another topic is how the congruence of web technologies may be harming search engines abilities to find your site. I actually wrote about it today on the B2B […]
The big news around the SEM water cooler today is Google’s beta launch of PPA or pay-per-action ads. Although PPA ads are not new, (however, currently there is no network that compares in volume to Google) the ads differ form traditional AdSense ads, in that a user must click the ad and perform a specific […]
Catalyst attended the Exl Pharma SEM conference in February where Mike Moran, author of Search Engine Marketing Inc. presented. After reading Mike’s great post regarding the conference it had me thinking that although Catalyst has been doing search marketing catered to the healthcare / pharmaceutical industry for nearly a decade, industry thought leaders like Mike […]
A recent WSJ article with the ominous title “How Search-Engine Rules Cause Sites to Go Missing” has spurred some interesting conversation among search marketing industry thought leaders. Here’s a snippet of the article from the WSJ:
Mr. Skrenta intends to switch his site over to the more popular .com Web address from .net soon to help […]
I am just returning from the CBI’s 6th Annual eMarketing for the Pharmaceutical Industry in Philly. The importance of Search Engine Marketing was self evident as an entire day was dedicated to SEM. I kicked off the conference with the “honor†of speaking on regulatory issues, how to navigate regulatory obstacles and execute an effective […]
If you’re responsible for the success of your company’s paid search strategy then you already know that the value of a paid search marketing campaign should be measured in terms of its return on investment (ROI), and not in terms of the number of impressions your ads receive or the number of visitors the campaign […]
February 28, 2007 – 7:33 pm
In today’s Wall Street Journal (sorry, password protected) there is a piece by Kevin J. Delaney discussing how companies are investigating web-search queries to determine different industries to focus on and what type of product enhancements to deliver.The article is very interesting and discusses how companies such as National Instruments, Siemens, and others have actually […]
February 22, 2007 – 7:48 pm
Shari Thurow, who has written the book Search Engine Visibility, has a post at SearchEngineLand yesterday that brings up a topic I’ve been discussing recently. Shari is quite right in writing, “I find that searchers who are truly interested in purchasing a product and/or service actually dig for information.” This is the same in all […]
