I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]
So the cover of MedAdNews displays the top DTC drug spends in 2006. As we would guess,
-Lunesta leads the pack at $329 million
-Ambien CR is next at $209 million
Now go to Google and type “insomnia treatment“.
Neither site is listed on the first page of Google in the organic results. Although on the second […]
So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
comScore released its health related search information yesterday. (GO) Here are some of the highlights:
The average monthly unique visitors online in the US is up 4% to 176 million visitors. The average monthly unique visitors looking for health information is up 12% to just over 55 million. WebMD leads the pack with NIH.org, […]
So the big boys are jumping into communities, “Just Do It”, marketers say. However, we are still struggling in the pharma industry. I could talk ad nauseum about why we should just do it, but instead I will present a couple options moving toward a solution. I know, I know. What about […]
As Beth Herskovits mentioned in her Pharma Exec article on Apr 18, 2007, Pharma’s Fortunes Fine–For Now, patent expirations are looming and pipeline forecasts are not robust…therefore revenues for the pharma industry will dramatically decrease by 2010-2012. I am hearing rumblings that the industry needs to begin strategizing on how to operate as a […]
As many of you know I get up on my soapbox and tell anyone that will listen, it is critical that pharma companies use vendors that specialize in pharma. In my world that means SEM vendors that specialize in pharma, like Catalyst online (unabashed plug!) are a must because the space is highly targeted, […]
Late last year a group of us started questioning which of the companies in our industry, healthcare & pharmaceutical, had the best Search Engine Optimization (SEO) results. People started throwing ideas around concerning how one would actually measure the ranking, what companies to look at and how to differentiate brands sold by the same […]
I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
WOW, there is so much going on! After attending the Search Engines Strategies conference in NYCÂ my mind is spinning! Some perspective:
40 years ago – newspapers, Broadcast TV, Broadcast radio, magazines
20 years ago – add cable TV, Computers
Now – Internet – add email, blogs, online video, cell phones, mobile internet, mobile video, text messaging, […]
