Category Archives: Search Marketing

Catalyst Releases Q3 SEO Rankings for Pharma

December 22, 2007 – 3:12 pm

Catalyst just finished compiling the Q3-2007 SEO Pharma Analysis Report. As you remember we started this analysis at the beginning of the year with Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We […]

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma SEO Rankings, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization | Comments (0)

What is your digital asset strategy during a DTC campaign?

November 26, 2007 – 3:56 pm

I am going to try and get the juices flowing the Monday after Thanksgiving or as many of you are aware “Cyber Monday.”  Cyber Monday is the unofficial start of online holiday shopping, comScore is projecting $700 million in online sales today!
Are you running a DTC campaign now?  in 2008?  What digital assets are you creating to further […]

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, SEM | Comments (2)

Search Marketing Fact Pack

November 16, 2007 – 12:51 pm

I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% […]

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization | Comments (0)

Catalyst online’s POV of MSN HealthVault

November 8, 2007 – 9:36 pm

If you’d like to read what Catalyst has to say about Microsoft’s new HealthVault, please check out Catalyst’s Point of View on MSN HealthVault.com.
We’d like to hear what you have to say about MSN’s HealthVault.com. Let us know what you think.

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, SEM | Comments (0)

Google Health is coming back

October 19, 2007 – 11:00 am

Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]

By Heather | Also posted in Catalyst, Google, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing Conferences | Comments (0)

Planning for query volume surges

October 18, 2007 – 11:13 am

I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]

By Heather | Also posted in Catalyst, Media, Paid Search, SEM, SEO, Search Engine Optimization | Comments (0)

Internet Ad Revenue is up, are you in the game?

October 5, 2007 – 2:49 pm

In case you have nothing to talk about this weekend, Internet advertising revenue for the first half of 2007 hit $10 billion - an increase of nearly 27% over the same period last year, according to the latest IAB report, released Thursday in conjunction with PriceWaterhouseCoopers. Search (41%), banners/display (21%) and classifieds (17%) continued […]

By Heather | Also posted in Catalyst, Healthcare Search, Media, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization | Comments (0)

Can you compete with mainstream healthcare portals?

October 3, 2007 – 2:06 pm

You may have heard the announcement to day, the NYTimes is offering health content supplied by A.D.AM. a company that maintains an online compendium of information on health conditions, treatments and insurance, among other topics. The content is written by physicians and reviewed by a network of third-party doctors. No big surprise, Hearst […]

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization | Comments (1)

Drug ads and Congress

September 24, 2007 – 10:34 am

So we all sighed after the House and Senate passed the Food and Drug Administration bill last week. An article in Friday’s WSJ titled, ‘Media Industry Helped Drug Firms Fight Ad Restraints’ highlights the drug industry
…”found powerful allies among media and advertising firms who were determine to protect one of their biggest and fastest […]

By Heather | Also posted in Catalyst, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization | Comments (0)

Pharma Industry: Embrace Web 2.0

September 13, 2007 – 2:02 pm

I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]

By Heather | Also posted in Catalyst, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization, Search Marketing Conferences | Comments (0)