February 12, 2008 – 9:07 pm
We celebrated Catalyst’s 10 year anniversary yesterday. We gathered the company together, had some champagne while Beth and I told some stories about our 10 year journey.
I will share two stories that occurred in our first year, 1998. We rented a room in a house that had been converted to an office building located in Brookline […]
October 19, 2007 – 11:00 am
Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]
September 13, 2007 – 2:02 pm
I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]
I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
WOW, there is so much going on! After attending the Search Engines Strategies conference in NYCÂ my mind is spinning! Some perspective:
40 years ago – newspapers, Broadcast TV, Broadcast radio, magazines
20 years ago – add cable TV, Computers
Now – Internet – add email, blogs, online video, cell phones, mobile internet, mobile video, text messaging, […]
Catalyst attended the Exl Pharma SEM conference in February where Mike Moran, author of Search Engine Marketing Inc. presented. After reading Mike’s great post regarding the conference it had me thinking that although Catalyst has been doing search marketing catered to the healthcare / pharmaceutical industry for nearly a decade, industry thought leaders like Mike […]
A recent WSJ article with the ominous title “How Search-Engine Rules Cause Sites to Go Missing” has spurred some interesting conversation among search marketing industry thought leaders. Here’s a snippet of the article from the WSJ:
Mr. Skrenta intends to switch his site over to the more popular .com Web address from .net soon to help […]
I am just returning from the CBI’s 6th Annual eMarketing for the Pharmaceutical Industry in Philly. The importance of Search Engine Marketing was self evident as an entire day was dedicated to SEM. I kicked off the conference with the “honor†of speaking on regulatory issues, how to navigate regulatory obstacles and execute an effective […]
There is a great deal of buzz about the upcoming SES conference in NYC beginning April 10th, with plenty of “new for NYC†topics, including video search optimization to kick off the conference! After Google’s YouTube purchase (and now the Viacom lawsuit) what else would we expect? Last year the conference had over 6,000 registrants. […]
