Category Archives: Regulated Industries

Is pharma ready for communities?

So the big boys are jumping into communities, “Just Do It”, marketers say. However, we are still struggling in the pharma industry. I could talk ad nauseum about why we should just do it, but instead I will present a couple options moving toward a solution. I know, I know. What about […]

ROI is highest for digital so why is Pharma slow to spend?

I was talking with a couple of Jupiter Research analysts this week and they told me their recent research suggests the biggest barrier for pharma to reallocate additional marketing dollars to the digital space is ROI. I hear that quite often from our clients and prospects.
Perhaps I can provide some thoughts on the topic.
Demand […]

Is it time for Pharma Marketers to rethink online spend?

As Beth Herskovits mentioned in her Pharma Exec article on Apr 18, 2007, Pharma’s Fortunes Fine–For Now, patent expirations are looming and pipeline forecasts are not robust…therefore revenues for the pharma industry will dramatically decrease by 2010-2012. I am hearing rumblings that the industry needs to begin strategizing on how to operate as a […]

Search for Regulated Industries

I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]