So the cover of MedAdNews displays the top DTC drug spends in 2006. As we would guess,
-Lunesta leads the pack at $329 million
-Ambien CR is next at $209 million
Now go to Google and type “insomnia treatment“.
Neither site is listed on the first page of Google in the organic results. Although on the second […]
So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
I recently read a great article, “What Are Search Engines Saying About Your Brand?”,
“In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies […]
So the big boys are jumping into communities, “Just Do It”, marketers say. However, we are still struggling in the pharma industry. I could talk ad nauseum about why we should just do it, but instead I will present a couple options moving toward a solution. I know, I know. What about […]
I was talking with a couple of Jupiter Research analysts this week and they told me their recent research suggests the biggest barrier for pharma to reallocate additional marketing dollars to the digital space is ROI. I hear that quite often from our clients and prospects.
Perhaps I can provide some thoughts on the topic.
Demand […]
As Beth Herskovits mentioned in her Pharma Exec article on Apr 18, 2007, Pharma’s Fortunes Fine–For Now, patent expirations are looming and pipeline forecasts are not robust…therefore revenues for the pharma industry will dramatically decrease by 2010-2012. I am hearing rumblings that the industry needs to begin strategizing on how to operate as a […]
I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
