March 13, 2009 – 10:13 am
Today’s economic turmoil is forcing many companies to trim their advertising budgets. With fewer resources it is becoming even more critical for marketers to be able to measure the effectiveness of their campaigns. This is one reason spending on search marketing – the most quantifiable channel – is continuing to grow despite the downturn.
As we […]
November 17, 2008 – 11:07 am
September’s financial earthquake will be felt by all of us for some time to come. Even before the turmoil hit, this year was shaping up to be a critical one for many industries. The results of the 2008 presidential election, changes in the global marketplace, and new developments online will be factors in many companies’ […]
August 19, 2008 – 11:19 am
You all know the stats about how many consumers (and physicians) go to the Web first for healthcare info, and the percentage is growing every day. Most often, searchers start with a simple term like “arthritis treatment” and proceed from there.
Engaging these motivated searchers at the top of the funnel is crucial for long-term brand […]
In addition to providing SEM and SEO services to a broad range of clients, Catalyst has a specialty in pharmaceutical brands. Because this is such a competitive and highly regulated space, we are continually interested in how pharmaceutical companies in general are ranking on the Search Engine Results Pages of the major sites.
With more […]
Google Health was formally announced last Thursday, http://searchengineland.com/080228-094426.php. There is so much buzz around personal health profiles online, the simple notion that individuals should retain their own health data, medical records. I am all for it, I barely remember to go to the doctor once a year, let alone the last time I had a […]
December 22, 2007 – 3:12 pm
Catalyst just finished compiling the Q3-2007 SEO Pharma Analysis Report. As you remember we started this analysis at the beginning of the year with Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We […]
November 16, 2007 – 12:51 pm
I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% […]
September 24, 2007 – 10:34 am
So we all sighed after the House and Senate passed the Food and Drug Administration bill last week. An article in Friday’s WSJ titled, ‘Media Industry Helped Drug Firms Fight Ad Restraints’ highlights the drug industry
…”found powerful allies among media and advertising firms who were determine to protect one of their biggest and fastest […]
September 13, 2007 – 2:02 pm
I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]
September 4, 2007 – 2:29 pm
We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]
By Heather
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Also posted in Brand Monitoring, Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Reputation Management, SEM, Search Engine Optimization, Search Marketing, Social Networking, Social Search
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