I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
The Utah legislature has passed a Trademark Protection Act law preventing people from buying ads linked to terms that are also trademarks of others. Paid Search is beginning to get even more complicated!
Our clients live in a heavily regulated world already and we strongly suggest to them that they DO NOT buy the trade […]
Catalyst attended the Exl Pharma SEM conference in February where Mike Moran, author of Search Engine Marketing Inc. presented. After reading Mike’s great post regarding the conference it had me thinking that although Catalyst has been doing search marketing catered to the healthcare / pharmaceutical industry for nearly a decade, industry thought leaders like Mike […]
A recent WSJ article with the ominous title “How Search-Engine Rules Cause Sites to Go Missing” has spurred some interesting conversation among search marketing industry thought leaders. Here’s a snippet of the article from the WSJ:
Mr. Skrenta intends to switch his site over to the more popular .com Web address from .net soon to help […]
I am just returning from the CBI’s 6th Annual eMarketing for the Pharmaceutical Industry in Philly. The importance of Search Engine Marketing was self evident as an entire day was dedicated to SEM. I kicked off the conference with the “honor†of speaking on regulatory issues, how to navigate regulatory obstacles and execute an effective […]
There is a great deal of buzz about the upcoming SES conference in NYC beginning April 10th, with plenty of “new for NYC†topics, including video search optimization to kick off the conference! After Google’s YouTube purchase (and now the Viacom lawsuit) what else would we expect? Last year the conference had over 6,000 registrants. […]
If you’re responsible for the success of your company’s paid search strategy then you already know that the value of a paid search marketing campaign should be measured in terms of its return on investment (ROI), and not in terms of the number of impressions your ads receive or the number of visitors the campaign […]
February 28, 2007 – 7:33 pm
In today’s Wall Street Journal (sorry, password protected) there is a piece by Kevin J. Delaney discussing how companies are investigating web-search queries to determine different industries to focus on and what type of product enhancements to deliver.The article is very interesting and discusses how companies such as National Instruments, Siemens, and others have actually […]
February 2, 2007 – 7:37 pm
In this weeks Mass High Tech, our local technology weekly newspaper, I wrote a piece entitled Proper Search Engine Marketing Aids Pharma. The main theme of the column was discussing how search engine marketing can help health care and pharmaceutical companies, but also that general SEM simply can not be effective, it must be specifically […]
January 23, 2007 – 10:10 am
Everyone who is anyone has a blog, right? I’m not completely sure if that is true, but it certainly has become an important part of how we communicate in today’s world. For more than a year I have been following some terrific blogs in the search marketing space, and I’m really excited now […]
