So the cover of MedAdNews displays the top DTC drug spends in 2006. As we would guess,
-Lunesta leads the pack at $329 million
-Ambien CR is next at $209 million
Now go to Google and type “insomnia treatment“.
Neither site is listed on the first page of Google in the organic results. Although on the second […]
comScore released its health related search information yesterday. (GO) Here are some of the highlights:
The average monthly unique visitors online in the US is up 4% to 176 million visitors. The average monthly unique visitors looking for health information is up 12% to just over 55 million. WebMD leads the pack with NIH.org, […]
I recently read a great article, “What Are Search Engines Saying About Your Brand?”,
“In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies […]
Thanks to a client who read my last blog posting I heard about a recent Forrester report. The report stated:
“19% of all US online consumers with a medical condition use Social Computing for health information.” (source)
Well there you have it. Let’s get prepared, because Gen X (proudly my generation - just made it […]
So the big boys are jumping into communities, “Just Do It”, marketers say. However, we are still struggling in the pharma industry. I could talk ad nauseum about why we should just do it, but instead I will present a couple options moving toward a solution. I know, I know. What about […]
I was talking with a couple of Jupiter Research analysts this week and they told me their recent research suggests the biggest barrier for pharma to reallocate additional marketing dollars to the digital space is ROI. I hear that quite often from our clients and prospects.
Perhaps I can provide some thoughts on the topic.
Demand […]
As Beth Herskovits mentioned in her Pharma Exec article on Apr 18, 2007, Pharma’s Fortunes Fine–For Now, patent expirations are looming and pipeline forecasts are not robust…therefore revenues for the pharma industry will dramatically decrease by 2010-2012. I am hearing rumblings that the industry needs to begin strategizing on how to operate as a […]
As many of you know I get up on my soapbox and tell anyone that will listen, it is critical that pharma companies use vendors that specialize in pharma. In my world that means SEM vendors that specialize in pharma, like Catalyst online (unabashed plug!) are a must because the space is highly targeted, […]
Late last year a group of us started questioning which of the companies in our industry, healthcare & pharmaceutical, had the best Search Engine Optimization (SEO) results. People started throwing ideas around concerning how one would actually measure the ranking, what companies to look at and how to differentiate brands sold by the same […]
I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
