September 24, 2007 – 10:34 am
So we all sighed after the House and Senate passed the Food and Drug Administration bill last week. An article in Friday’s WSJ titled, ‘Media Industry Helped Drug Firms Fight Ad Restraints’ highlights the drug industry
…”found powerful allies among media and advertising firms who were determine to protect one of their biggest and fastest […]
September 13, 2007 – 2:02 pm
I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]
September 4, 2007 – 2:29 pm
We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]
By Heather
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Also posted in Brand Monitoring, Catalyst, Healthcare Search, Pharma Search, Regulated Industries, Reputation Management, SEM, Search Engine Optimization, Search Marketing, Social Networking, Social Search
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Catalyst just finished compiling the Q2-2007 SEO Pharma Analysis Report. As you remember we started this analysis last quarter in our Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We Do and who […]
Most big pharma companies spend about $1 billion annually on DTC. GSK was the nation’s 7th largest consumer advertiser in 2006 with $2.4 billion according to TNS, JNJ was the 9th. So is DTC a wise use of your marketing dollars? A couple things to consider:
1. Recent TNS survey concluded that 64% of […]
For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account […]
Every search vendor and media vendor has a solution for Click Fraud (including Catalyst). However, click fraud is not the only source of lost ad dollars. What is tragically overlooked is Google’s broad match tool - and it just got more dangerous. Google AdWords has just made available a new report type, one […]
I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]
So the cover of MedAdNews displays the top DTC drug spends in 2006. As we would guess,
-Lunesta leads the pack at $329 million
-Ambien CR is next at $209 million
Now go to Google and type “insomnia treatment“.
Neither site is listed on the first page of Google in the organic results. Although on the second […]
So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
