Category Archives: Media

Planning for query volume surges

October 18, 2007 – 11:13 am

I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]

By Heather | Also posted in Catalyst, Paid Search, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Internet Ad Revenue is up, are you in the game?

October 5, 2007 – 2:49 pm

In case you have nothing to talk about this weekend, Internet advertising revenue for the first half of 2007 hit $10 billion - an increase of nearly 27% over the same period last year, according to the latest IAB report, released Thursday in conjunction with PriceWaterhouseCoopers. Search (41%), banners/display (21%) and classifieds (17%) continued […]

By Heather | Also posted in Catalyst, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Move your media money

August 6, 2007 – 4:02 pm

Most big pharma companies spend about $1 billion annually on DTC. GSK was the nation’s 7th largest consumer advertiser in 2006 with $2.4 billion according to TNS, JNJ was the 9th. So is DTC a wise use of your marketing dollars? A couple things to consider:
1. Recent TNS survey concluded that 64% of […]

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Search Marketing | Comments (1)