Category Archives: Healthcare Search

Using search queries for business decisions

February 28, 2007 – 7:33 pm

In today’s Wall Street Journal (sorry, password protected) there is a piece by Kevin J. Delaney discussing how companies are investigating web-search queries to determine different industries to focus on and what type of product enhancements to deliver.The article is very interesting and discusses how companies such as National Instruments, Siemens, and others have actually […]

By Heather | Also posted in Pharma Search, SEM, Search Marketing | Comments (0)

Does vertical SEM matter?

February 2, 2007 – 7:37 pm

In this weeks Mass High Tech, our local technology weekly newspaper, I wrote a piece entitled Proper Search Engine Marketing Aids Pharma. The main theme of the column was discussing how search engine marketing can help health care and pharmaceutical companies, but also that general SEM simply can not be effective, it must be specifically […]

By Heather | Also posted in Pharma Search, SEM, Search Marketing | Comments (0)

Welcome the the Catalyst Search Marketing Blog

January 23, 2007 – 10:10 am

Everyone who is anyone has a blog, right? I’m not completely sure if that is true, but it certainly has become an important part of how we communicate in today’s world. For more than a year I have been following some terrific blogs in the search marketing space, and I’m really excited now […]

By Heather | Also posted in Pharma Search, SEM, SEO, Search Marketing | Comments (0)