I was talking with a couple of Jupiter Research analysts this week and they told me their recent research suggests the biggest barrier for pharma to reallocate additional marketing dollars to the digital space is ROI. I hear that quite often from our clients and prospects.
Perhaps I can provide some thoughts on the topic.
Demand […]
As Beth Herskovits mentioned in her Pharma Exec article on Apr 18, 2007, Pharma’s Fortunes Fine–For Now, patent expirations are looming and pipeline forecasts are not robust…therefore revenues for the pharma industry will dramatically decrease by 2010-2012. I am hearing rumblings that the industry needs to begin strategizing on how to operate as a […]
I spoke at the Search Engines Strategies conference, on Friday in the Search & Regulated Industries path. My topic: Pharmaceuticals. I discussed Best Practices for both paid and natural search from a regulatory standpoint.
Ironically for pharma, the internet is about consumer empowerment. How do we work in a world where the internet is […]
The Utah legislature has passed a Trademark Protection Act law preventing people from buying ads linked to terms that are also trademarks of others. Paid Search is beginning to get even more complicated!
Our clients live in a heavily regulated world already and we strongly suggest to them that they DO NOT buy the trade […]
We talk a lot about visibility in this blog, from not missing a beat during a domain name change to our Top 5 Paid Search Marketing Tips. Another topic is how the congruence of web technologies may be harming search engines abilities to find your site. I actually wrote about it today on the B2B […]
Catalyst attended the Exl Pharma SEM conference in February where Mike Moran, author of Search Engine Marketing Inc. presented. After reading Mike’s great post regarding the conference it had me thinking that although Catalyst has been doing search marketing catered to the healthcare / pharmaceutical industry for nearly a decade, industry thought leaders like Mike […]
A recent WSJ article with the ominous title “How Search-Engine Rules Cause Sites to Go Missing” has spurred some interesting conversation among search marketing industry thought leaders. Here’s a snippet of the article from the WSJ:
Mr. Skrenta intends to switch his site over to the more popular .com Web address from .net soon to help […]
I am just returning from the CBI’s 6th Annual eMarketing for the Pharmaceutical Industry in Philly. The importance of Search Engine Marketing was self evident as an entire day was dedicated to SEM. I kicked off the conference with the “honor†of speaking on regulatory issues, how to navigate regulatory obstacles and execute an effective […]
There is a great deal of buzz about the upcoming SES conference in NYC beginning April 10th, with plenty of “new for NYC†topics, including video search optimization to kick off the conference! After Google’s YouTube purchase (and now the Viacom lawsuit) what else would we expect? Last year the conference had over 6,000 registrants. […]
If you’re responsible for the success of your company’s paid search strategy then you already know that the value of a paid search marketing campaign should be measured in terms of its return on investment (ROI), and not in terms of the number of impressions your ads receive or the number of visitors the campaign […]
