For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account […]
Every search vendor and media vendor has a solution for Click Fraud (including Catalyst). However, click fraud is not the only source of lost ad dollars. What is tragically overlooked is Google’s broad match tool - and it just got more dangerous. Google AdWords has just made available a new report type, one […]
I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]
So the cover of MedAdNews displays the top DTC drug spends in 2006. As we would guess,
-Lunesta leads the pack at $329 million
-Ambien CR is next at $209 million
Now go to Google and type “insomnia treatment“.
Neither site is listed on the first page of Google in the organic results. Although on the second […]
So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
comScore released its health related search information yesterday. (GO) Here are some of the highlights:
The average monthly unique visitors online in the US is up 4% to 176 million visitors. The average monthly unique visitors looking for health information is up 12% to just over 55 million. WebMD leads the pack with NIH.org, […]
I recently read a great article, “What Are Search Engines Saying About Your Brand?”,
“In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies […]
Thanks to a client who read my last blog posting I heard about a recent Forrester report. The report stated:
“19% of all US online consumers with a medical condition use Social Computing for health information.” (source)
Well there you have it. Let’s get prepared, because Gen X (proudly my generation - just made it […]
So the big boys are jumping into communities, “Just Do It”, marketers say. However, we are still struggling in the pharma industry. I could talk ad nauseum about why we should just do it, but instead I will present a couple options moving toward a solution. I know, I know. What about […]
I was talking with a couple of Jupiter Research analysts this week and they told me their recent research suggests the biggest barrier for pharma to reallocate additional marketing dollars to the digital space is ROI. I hear that quite often from our clients and prospects.
Perhaps I can provide some thoughts on the topic.
Demand […]
