Google announced today, after eighteen months in development, it offers online personal health records. I mentioned in my post yesterday my lovely visit to my PCP. My PCP literally handed me a piece of paper with test results and told to give this piece of paper to my cardiologist, really?! So I am all for Google offering personal […]
Google Health was formally announced last Thursday, http://searchengineland.com/080228-094426.php. There is so much buzz around personal health profiles online, the simple notion that individuals should retain their own health data, medical records. I am all for it, I barely remember to go to the doctor once a year, let alone the last time I had a […]
January 9, 2008 – 12:07 pm
Happy New Year! I hope everyone enjoyed their break. Our holiday memories will hopefully stay with us for at least another week.
So now back to reality. Wikia Search launched. We instantly had clients calling about their rankings on Wikia Search. That is 2008 search marketing energy. I love it! The […]
October 19, 2007 – 11:00 am
Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]
For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account […]
Every search vendor and media vendor has a solution for Click Fraud (including Catalyst). However, click fraud is not the only source of lost ad dollars. What is tragically overlooked is Google’s broad match tool - and it just got more dangerous. Google AdWords has just made available a new report type, one […]
So, to start your Memorial Day Weekend, I thought I’d load you up with some facts. You know, some fun conversation starters for your barbecues. I do hope a lot of you will have other things to discuss, like the Red Sox are still nine and a half games ahead of the Yankees, even […]
It just keeps getting more interesting. On Tuesday Google said they have invested in a biotech company founded by Sergey Brin’s wife. According to 23andMe’s Web site, this company will create a common, standardized resource that has the potential to accelerate drug discovery and bring personalized medicine to the public. This will […]
So Google introduced “Universal Search” (GUS for short). So what it is? Instead of using separate search pages for photo, video, maps, news, scanned books, images, and of course websites, Google’s Universal Search will find links to all of those sources in a single search. This is big news as this […]
As many of you know I get up on my soapbox and tell anyone that will listen, it is critical that pharma companies use vendors that specialize in pharma. In my world that means SEM vendors that specialize in pharma, like Catalyst online (unabashed plug!) are a must because the space is highly targeted, […]
