Category Archives: Catalyst

Catalyst Releases Q2 SEO Rankings for Pharma

August 7, 2007 – 3:45 pm

Catalyst just finished compiling the Q2-2007 SEO Pharma Analysis Report. As you remember we started this analysis last quarter in our Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We Do and who […]

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma SEO Rankings, Pharma Search | Comments (1)

Move your media money

August 6, 2007 – 4:02 pm

Most big pharma companies spend about $1 billion annually on DTC. GSK was the nation’s 7th largest consumer advertiser in 2006 with $2.4 billion according to TNS, JNJ was the 9th. So is DTC a wise use of your marketing dollars? A couple things to consider:
1. Recent TNS survey concluded that 64% of […]

By Heather | Also posted in Healthcare Search, Media, Pharma Marketing, Pharma Search, Search Marketing | Comments (1)

Google’s Health Advertising Blog

July 9, 2007 – 10:30 am

For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account […]

By Heather | Also posted in Google, Healthcare Search, Pharma Marketing | Comments (0)

The importance of SEM in your marketing mix

June 13, 2007 – 1:25 pm

I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Marketing | Comments (1)