Category Archives: Catalyst

What is your digital asset strategy during a DTC campaign?

November 26, 2007 – 3:56 pm

I am going to try and get the juices flowing the Monday after Thanksgiving or as many of you are aware “Cyber Monday.”  Cyber Monday is the unofficial start of online holiday shopping, comScore is projecting $700 million in online sales today!
Are you running a DTC campaign now?  in 2008?  What digital assets are you creating to further […]

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma Search, SEM, Search Marketing | Comments (2)

Search Marketing Fact Pack

November 16, 2007 – 12:51 pm

I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% […]

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Catalyst online’s POV of MSN HealthVault

November 8, 2007 – 9:36 pm

If you’d like to read what Catalyst has to say about Microsoft’s new HealthVault, please check out Catalyst’s Point of View on MSN HealthVault.com.
We’d like to hear what you have to say about MSN’s HealthVault.com. Let us know what you think.

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma Search, SEM, Search Marketing | Comments (0)

Google Health is coming back

October 19, 2007 – 11:00 am

Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]

By Heather | Also posted in Google, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing, Search Marketing Conferences | Comments (0)

Planning for query volume surges

October 18, 2007 – 11:13 am

I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]

By Heather | Also posted in Media, Paid Search, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Internet Ad Revenue is up, are you in the game?

October 5, 2007 – 2:49 pm

In case you have nothing to talk about this weekend, Internet advertising revenue for the first half of 2007 hit $10 billion - an increase of nearly 27% over the same period last year, according to the latest IAB report, released Thursday in conjunction with PriceWaterhouseCoopers. Search (41%), banners/display (21%) and classifieds (17%) continued […]

By Heather | Also posted in Healthcare Search, Media, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Can you compete with mainstream healthcare portals?

October 3, 2007 – 2:06 pm

You may have heard the announcement to day, the NYTimes is offering health content supplied by A.D.AM. a company that maintains an online compendium of information on health conditions, treatments and insurance, among other topics. The content is written by physicians and reviewed by a network of third-party doctors. No big surprise, Hearst […]

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (1)

Drug ads and Congress

September 24, 2007 – 10:34 am

So we all sighed after the House and Senate passed the Food and Drug Administration bill last week. An article in Friday’s WSJ titled, ‘Media Industry Helped Drug Firms Fight Ad Restraints’ highlights the drug industry
…”found powerful allies among media and advertising firms who were determine to protect one of their biggest and fastest […]

By Heather | Also posted in Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization, Search Marketing | Comments (0)

Pharma Industry: Embrace Web 2.0

September 13, 2007 – 2:02 pm

I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]

By Heather | Also posted in Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, Regulated Industries, SEM, SEO, Search Engine Optimization, Search Marketing, Search Marketing Conferences | Comments (0)

Wikipedia and Pharma

September 4, 2007 – 2:29 pm

We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]

By Heather | Also posted in Brand Monitoring, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Reputation Management, SEM, Search Engine Optimization, Search Marketing, Social Networking, Social Search | Comments (3)