October 18, 2007 – 11:13 am
I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]
October 5, 2007 – 2:49 pm
In case you have nothing to talk about this weekend, Internet advertising revenue for the first half of 2007 hit $10 billion - an increase of nearly 27% over the same period last year, according to the latest IAB report, released Thursday in conjunction with PriceWaterhouseCoopers. Search (41%), banners/display (21%) and classifieds (17%) continued […]
October 3, 2007 – 2:06 pm
You may have heard the announcement to day, the NYTimes is offering health content supplied by A.D.AM. a company that maintains an online compendium of information on health conditions, treatments and insurance, among other topics. The content is written by physicians and reviewed by a network of third-party doctors. No big surprise, Hearst […]
September 24, 2007 – 10:34 am
So we all sighed after the House and Senate passed the Food and Drug Administration bill last week. An article in Friday’s WSJ titled, ‘Media Industry Helped Drug Firms Fight Ad Restraints’ highlights the drug industry
…”found powerful allies among media and advertising firms who were determine to protect one of their biggest and fastest […]
September 13, 2007 – 2:02 pm
I am not sure how many of you saw the article published yesterday, “eMarketer: Pharma Industry Failing at Web 2.0.
“Despite accounting for an ever-increasing spend of online ad spending, the pharmaceutical industry is still failing to embrace the Web 2.0 strategies that could help it better engage consumers looking for health care assistance, according to […]
September 4, 2007 – 2:29 pm
We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]
By Heather
|
Also posted in Brand Monitoring, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Reputation Management, SEM, Search Engine Optimization, Search Marketing, Social Networking, Social Search
|
Catalyst just finished compiling the Q2-2007 SEO Pharma Analysis Report. As you remember we started this analysis last quarter in our Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We Do and who […]
Most big pharma companies spend about $1 billion annually on DTC. GSK was the nation’s 7th largest consumer advertiser in 2006 with $2.4 billion according to TNS, JNJ was the 9th. So is DTC a wise use of your marketing dollars? A couple things to consider:
1. Recent TNS survey concluded that 64% of […]
For those of you who do not know, just last month Google started a health advertising blog. The blog is purportedly designed:
“to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.” (source)
Lauren Turner, Account […]
I read an interesting article on MediaPost Monday. The article discussed a recent study of pharma marketing managers’ opinions on marketing tools for their industry and found that a quarter of the brand managers believe their current marketing mix is only performing “reasonably well” or “not well at all.” Over 80% of respondents said an […]
