April 26, 2008 – 11:03 am
Marketers are constantly challenged with how to best segment our consumers. Search offers an option to allow the consumer to self segment and this option is further evolving. As we all know, segmentation can begin at the keyphrase level. What you may not know, Yahoo is allowing us to further enhance this ability. Let me introduce, Honda’s drive […]
iProspect recently released a study that shows users are responding to the various specialized content types within search results. Top-level findings: 36% of search engine users click a “news” results within blended search results, 31% click “image” results and 17% click “video” results. I just typed in “Lipitor image” in Google. Three images appeared, none of them […]
Google Health was formally announced last Thursday, http://searchengineland.com/080228-094426.php. There is so much buzz around personal health profiles online, the simple notion that individuals should retain their own health data, medical records. I am all for it, I barely remember to go to the doctor once a year, let alone the last time I had a […]
February 12, 2008 – 9:07 pm
We celebrated Catalyst’s 10 year anniversary yesterday. We gathered the company together, had some champagne while Beth and I told some stories about our 10 year journey.
I will share two stories that occurred in our first year, 1998. We rented a room in a house that had been converted to an office building located in Brookline […]
January 9, 2008 – 12:07 pm
Happy New Year! I hope everyone enjoyed their break. Our holiday memories will hopefully stay with us for at least another week.
So now back to reality. Wikia Search launched. We instantly had clients calling about their rankings on Wikia Search. That is 2008 search marketing energy. I love it! The […]
December 22, 2007 – 3:12 pm
Catalyst just finished compiling the Q3-2007 SEO Pharma Analysis Report. As you remember we started this analysis at the beginning of the year with Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We […]
November 26, 2007 – 3:56 pm
I am going to try and get the juices flowing the Monday after Thanksgiving or as many of you are aware “Cyber Monday.” Cyber Monday is the unofficial start of online holiday shopping, comScore is projecting $700 million in online sales today!
Are you running a DTC campaign now? in 2008? What digital assets are you creating to further […]
November 16, 2007 – 12:51 pm
I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% […]
November 8, 2007 – 9:36 pm
If you’d like to read what Catalyst has to say about Microsoft’s new HealthVault, please check out Catalyst’s Point of View on MSN HealthVault.com.
We’d like to hear what you have to say about MSN’s HealthVault.com. Let us know what you think.
October 19, 2007 – 11:00 am
Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]
