Category Archives: Brand Monitoring

Wikipedia and Pharma

September 4, 2007 – 2:29 pm

We at Catalyst always advise our clients to read their brand’s Wiki entry. Is it accurate?
Why? The Wikipedia listing is usually on the first page of the SERPs (search engine result page).
However, like anything a little knowledge can be dangerous. Perhaps that is what happened to Abbott and Astra Zeneca this summer.
Abbott: In […]

By Heather | Also posted in Catalyst, Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Reputation Management, SEM, Search Engine Optimization, Search Marketing, Social Networking, Social Search | Comments (3)

Online Brand Management

July 25, 2007 – 3:14 pm

Brand management, the ability to review what people are saying about your brand, used to be fairly simple, but today the challenge is enormous; blogs, podcasts, micro-blogging, instant messaging, Wiki’s…oh my. For all industries brand management is important, for the pharmaceutical and healthcare industry it is business critical at all times and can enter […]

By Heather | Also posted in Press Release, Reputation Management | Comments (0)

Pharma, are you watching your brand?

May 18, 2007 – 8:57 am

I recently read a great article, “What Are Search Engines Saying About Your Brand?”,
“In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies […]

By Heather | Also posted in Healthcare Search, Pharma Marketing, Pharma Search, Regulated Industries, Reputation Management | Comments (0)