Google Health was formally announced last Thursday, http://searchengineland.com/080228-094426.php. There is so much buzz around personal health profiles online, the simple notion that individuals should retain their own health data, medical records. I am all for it, I barely remember to go to the doctor once a year, let alone the last time I had a […]
February 12, 2008 – 9:07 pm
We celebrated Catalyst’s 10 year anniversary yesterday. We gathered the company together, had some champagne while Beth and I told some stories about our 10 year journey.
I will share two stories that occurred in our first year, 1998. We rented a room in a house that had been converted to an office building located in Brookline […]
February 7, 2008 – 1:19 pm
I often speak at pharma conferences regarding the impact of effective search marketing strategies in the pharmaceutical market. In fact, I am speaking again at CBI’s conference, The 7th Annual eMarketing for the Pharmaceutical Industry, March 6th in Philadelphia . A hot topic at these events is the FDA guidelines and how it applies […]
January 9, 2008 – 12:07 pm
Happy New Year! I hope everyone enjoyed their break. Our holiday memories will hopefully stay with us for at least another week.
So now back to reality. Wikia Search launched. We instantly had clients calling about their rankings on Wikia Search. That is 2008 search marketing energy. I love it! The […]
Posted in Catalyst, Google, Healthcare Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing, Social Networking, Social Search
|
December 22, 2007 – 3:12 pm
Catalyst just finished compiling the Q3-2007 SEO Pharma Analysis Report. As you remember we started this analysis at the beginning of the year with Q1-2007 SEO Pharma Analysis Report (see methodology at end of post).
As a reminder, Catalyst (that’s us) is a search marketing agency with pharmaceutical clients. You can find more about What We […]
November 26, 2007 – 3:56 pm
I am going to try and get the juices flowing the Monday after Thanksgiving or as many of you are aware “Cyber Monday.” Cyber Monday is the unofficial start of online holiday shopping, comScore is projecting $700 million in online sales today!
Are you running a DTC campaign now? in 2008? What digital assets are you creating to further […]
November 16, 2007 – 12:51 pm
I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% […]
November 8, 2007 – 9:36 pm
If you’d like to read what Catalyst has to say about Microsoft’s new HealthVault, please check out Catalyst’s Point of View on MSN HealthVault.com.
We’d like to hear what you have to say about MSN’s HealthVault.com. Let us know what you think.
October 19, 2007 – 11:00 am
Google announced yesterday that Google Health will launch in early 2008. Microsoft also recently launched HealthVault Search. Both aim to be part medical search engine and part repository of personal data and health information. We all know the challenges they both face! I would suggest to the marketers out there, test […]
Posted in Catalyst, Google, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing, Search Marketing Conferences
|
October 18, 2007 – 11:13 am
I think we can all agree that an evergreen approach to search marketing is ideal. However, as episodic events present themselves it is important to strategize accordingly. For instance, launching a DTC campaign will create online buzz (we hope). We need to plan for queries and query volumes created by this DTC campaign. A second […]
