March 13, 2009 – 10:13 am
Today’s economic turmoil is forcing many companies to trim their advertising budgets. With fewer resources it is becoming even more critical for marketers to be able to measure the effectiveness of their campaigns. This is one reason spending on search marketing – the most quantifiable channel – is continuing to grow despite the downturn.
As we […]
November 17, 2008 – 11:07 am
September’s financial earthquake will be felt by all of us for some time to come. Even before the turmoil hit, this year was shaping up to be a critical one for many industries. The results of the 2008 presidential election, changes in the global marketplace, and new developments online will be factors in many companies’ […]
August 19, 2008 – 11:19 am
You all know the stats about how many consumers (and physicians) go to the Web first for healthcare info, and the percentage is growing every day. Most often, searchers start with a simple term like “arthritis treatment” and proceed from there.
Engaging these motivated searchers at the top of the funnel is crucial for long-term brand […]
In addition to providing SEM and SEO services to a broad range of clients, Catalyst has a specialty in pharmaceutical brands. Because this is such a competitive and highly regulated space, we are continually interested in how pharmaceutical companies in general are ranking on the Search Engine Results Pages of the major sites.
With more […]
Google announced today, after eighteen months in development, it offers online personal health records. I mentioned in my post yesterday my lovely visit to my PCP. My PCP literally handed me a piece of paper with test results and told to give this piece of paper to my cardiologist, really?! So I am all for Google offering personal […]
I had a doctors appointment today. The folks at the front desk were miserable, the nurse was miserable, the doctor had one hand on the door as I asked her important questions. What is going on?
I also have recently joined Facebook. It is fun. It is interesting. I am finding friends I have not seen in five […]
April 26, 2008 – 11:03 am
Marketers are constantly challenged with how to best segment our consumers. Search offers an option to allow the consumer to self segment and this option is further evolving. As we all know, segmentation can begin at the keyphrase level. What you may not know, Yahoo is allowing us to further enhance this ability. Let me introduce, Honda’s drive […]
iProspect recently released a study that shows users are responding to the various specialized content types within search results. Top-level findings: 36% of search engine users click a “news” results within blended search results, 31% click “image” results and 17% click “video” results. I just typed in “Lipitor image” in Google. Three images appeared, none of them […]
I am off to Disney World tomorrow with my family. I started thinking about how my children will look for information as they grow up. I have not yet introduced my three year old and five year old to Google. I was at a CBI conference www.cbinet.com last week. Henry van den Berg, from P&G www.pg.com gave an […]
How did your company do last quarter? If your company is not on the list (to qualify the company must have at least five, billion dollar brands), let me know and we will add you to the analysis…if you dare!
