The Catalyst Search Marketing blog is meant to engage, inform and enlighten marketing professionals who are either actively practicing search marketing or simply interested in learning more about the power and impact of establishing an effective search marketing strategy for their company or brand.
Heather Frahm is co-founder and president of Catalyst online, a leading provider of search marketing services predominately for healthcare companies. Catalyst’s clients are a broad range of national and international organizations in the general healthcare, consumer product, biotech and pharmaceutical industries, including Procter & Gamble, Pfizer, Novartis, Biogen Idec, Diomed, Noven, Genzyme, Aurora and the Drug Information Association.
