Game Changers Continues: Google Health

Google announced today, after eighteen months in development, it offers online personal health records. I mentioned in my post yesterday my lovely visit to my PCP. My PCP literally handed me a piece of paper with test results and told to give this piece of paper to my cardiologist, really?! So I am all for Google offering personal health records online; WebMD and Microsoft also offers this service. It was reported that in the two month trial with Cleveland Clinic patients were eager to use the Google health records; I am not alone. Perhaps Google Health, can apply the same concept I mentioned yesterday, embracing privacy to empower and inform the consumer. Pharma companies can supply information on treatment options, clinical trial information, disease management programs, etc.; one-to-one marketing when relevant! Isn’t this the CRM program we all dream of?

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