I had a doctors appointment today. The folks at the front desk were miserable, the nurse was miserable, the doctor had one hand on the door as I asked her important questions. What is going on?
I also have recently joined Facebook. It is fun. It is interesting. I am finding friends I have not seen in five years. I am networking. I am cautiously hooked. Try it, let me know what you think. Putting on our marketing hat, what can we do here? The traditional way to maintain your health is broken or at least has some pretty serious chinks in the armor.
How about embracing privacy? My Facebook page knows I am forty. My PCP told me I needed to go to the optometrist based on my age, lovely. Instead what if Facebook communicated to me; we know you are forty…do you want any of these potentially relevant medical groups to communicate with you about what health concerns you should be aware of? Do you want some recommended optometrists? I could also ask my “friends” on Facebook. Another example, you are turning fifty, you should consider a bone density test, however if diagnosed with osteoperosis do not worry as there are excellent osteoporosis treatments available today, would you like to find out more? Ask the consumer who has given their personal information if we can use it to help. I then get information from the manufacture and can ask my friends for opinions. What do you think of Dr. Weis? What do you think of Reclast? Actonel? Boniva?
I would love this approach! I don’t feel forty.
