Monthly Archives: April 2008

Search Marketing continues to Evolve

April 26, 2008 – 11:03 am

Marketers are constantly challenged with how to best segment our consumers.  Search offers an option to allow the consumer to self segment and this option is further evolving.  As we all know, segmentation can begin at the keyphrase level.  What you may not know, Yahoo is allowing us to further enhance this ability.  Let me introduce, Honda’s drive […]

By Heather | Posted in Catalyst, Healthcare Search, Paid Search, Pharma Marketing, Pharma Search, SEM, Search Marketing | Comments (0)

Digital Asset Optimization (DAO)

April 10, 2008 – 8:54 pm

iProspect recently released a study that shows users are responding to the various specialized content types within search results.  Top-level findings:  36% of search engine users click a “news” results within blended search results, 31% click “image” results and 17% click “video” results.   I just typed in “Lipitor image” in Google.  Three images appeared, none of them […]

By Heather | Posted in Catalyst, Healthcare Search, SEO, Search Engine Optimization, Search Marketing, Uncategorized | Comments (0)