Catalyst online Search Marketing Blog

I am off to Disney World tomorrow with my family.  I started thinking about how my children will look for information as they grow up.  I have not yet introduced my three year old and five year old to Google.  I was at a CBI conference www.cbinet.com last week.  Henry van den Berg, from P&G www.pg.com gave an interesting presentation that highlighted this topic.  He asked four of his children what they would do to gather information if they were sick.  Each child looked for information differently, Google, MySpace, YouTube and Webkinz.  WOW.  Search is evolving.  Further thoughts on this topic…I recently read an article written by a colleague of mine, Chris Copeland, Managing Director at Outrider www.outrider.com.  Chris stated, “organic search marketing is moving towards a more sophisticated integration of elements, be it image, video, consumer reviews, or social networks. The future is all about Digital Asset Optimization (DAO) and not limited to SEO.”   I agree.   We are all aware that relatively few consumers, 13%, visit pharma company websites (of course I would highlight that this is because only a few have a good organic search strategy in place).  If we optimize our assets and not just our site we have the opportunity to appear in many other places on the web, perhaps a video (approved by legal and regulatory - of course) will be referenced by an affluent blogger in our category or our images will appear in Google.  People are increasingly searching for health-related videos and images.  Type in yours, “Lipitor image” and view the results.  How are your consumers and HCP searching?