Monthly Archives: February 2008

Catalyst WPP GroupM announcement

February 12, 2008 – 9:07 pm

We celebrated Catalyst’s 10 year anniversary yesterday. We gathered the company together, had some champagne while Beth and I told some stories about our 10 year journey.
I will share two stories that occurred in our first year, 1998. We rented a room in a house that had been converted to an office building located in Brookline […]

By Heather | Posted in Catalyst, Healthcare Search, Paid Search, Pharma Search, SEM, SEO, Search Engine Optimization, Search Marketing, Search Marketing Conferences | Comments (0)

Paid Search Ads and FDA Guidelines

February 7, 2008 – 1:19 pm

I often speak at pharma conferences regarding the impact of effective search marketing strategies in the pharmaceutical market. In fact, I am speaking again at CBI’s conference, The 7th Annual eMarketing for the Pharmaceutical Industry, March 6th in Philadelphia . A hot topic at these events is the FDA guidelines and how it applies […]

By Heather | Posted in Uncategorized | Comments (0)