I hope you all had a chance to read the AdAge Search Fact Pack 2007. If not let me give you the highlights I found interesting:
1. Top three categories reached by search: Education: 45% of traffic from search; Health and Medical: 44%; Food and Beverage: 40%. All categories was 25%, up from 20% a year ago. Interesting! This is Hitwise data for four weeks ended 9/29/07. What percent of traffic comes to your site from Search? Do you have a goal?
2. Top sites by share of visits by category: Health: Merck: 3.97%; My Alli (GSK): 2.76%; Viagra (Pfizer): 2.49%; Acuvue (JNJ): 1.88%; Tylenol (McNeil): 1.71%.
3. Just to keep you guys thinking about social media: #1 top search: “Myspace”: 0.86%
Happy Friday!
